Keep it a secret twitter tv#

Promoting on podcasts or TV? Find the handles of the right podcasts or TV shows and log them. Social listening platforms like Sysomos MAP and other influencer-finding tools allow advertisers to find users who’ve tweeted certain keywords or have them in their bio (EG: search for everyone who says they’re “CMO” or “Marketing Director”) that advertisers can readily export by the thousands. Just search “top twitter” – then scrape, rinse and repeat! Google is just itching to surface tantalizing Twitter lists. Where can advertisers get uber-focused Twitter lists? Everywhere! FIND Twitter handle sources, tools, and lists Once you’ve gathered the list of Twitter handles, serve ads directly to these known individuals so they see your promoted (paid) tweets, potentially many times over. We’ll note here it’s notoriously difficult to run campaigns to small audiences (read: campaigns may barely get off the ground), so scrape away. No problem, we’re happy to find at least a thousand at a time. One catch is that Twitter requires a minimum of 1,000 to target individuals via their handles.

For social media marketers, targeting individuals in this manner is perfectly acceptable, fitting elegantly within boundaries of privacy limits. Simply construct a Tailored Audience using Twitter handles, no legally acquired emails necessary.

The technique to target individuals can be time consuming, but well worth the effort. Tailored Audiences are Twitter’s version of Facebook’s Custom Audiences. Today’s less ballyhooed, but extremely powerful, individual-targeting tactic exploits an under-utilized Twitter Tailored Audience source. Over the coming days we’ll highlight insiders’ marketing hacks, making it easy to target (gasp) specific persons without their email addresses or permission. When possible, marketers are ready to exploit such gaps to associate personal data with known individuals. Yep, it’s only a matter of time.Ĭertainly Google, LinkedIn, Equifax, Apple and many other players have experienced data gaffes of varying scale. Those prep notes suggested Facebook’s CEO was ready to throw other digital channels under the bus. Whilst Mark Zuckerberg testified before Congress last week, paparazzi snagged pictures of his printed session cheat sheet. The political establishment’s fixation on Facebook is ironic to hardened marketers. Those claiming it was for greater security was highest amongst those aged 45-54 at 46%, with 34% of those aged 35-44 claiming that they would have something to fall back on if the relationship broke down.Īviva's Stephen Rice added: 'All savers, including those with secret savings accounts should ensure that they are getting a return on their hard-earned income and that it is not being eroded by inflation.There’s been quite a flap over Facebook data privacy lately. Other reasons given for having these secret accounts include the fact that they have always had it and never thought to mention it (28%), security in the event of the relationship breaking down (24%) and 17% of respondents said they simply did not want to share those funds with their spouse/partner.Īnd 64% of those aged 55-65 who have a secret account, claimed it was because they had it prior to meeting their spouse/partner and did not think it important to mention. Of those with more €50,000 stashed away, 18% are Dublin-based, followed by 15% in Connacht/Ulster, with Munster-based people next at 9% and those living in the rest of Leinster at 6%. Of the 13% holding more than €50,000 in a secret account, most (28%) are aged 55-65, followed by those aged 45-54 at 16%. It's known among many spouses and partners as their 'running away money' - now research has found that more than one in eight of us have a secret stash.

Keep it a secret twitter